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TAILORED SOLUTIONS FOR COMPLEX SMALL BUSINESS CHALLENGES

UNLOCKING SMALL BUSINESS POTENTIAL IN GROWTH, TRANSITION, OR DISTRESS

Fortis Business Advisors is a specialized financial services firm focused exclusively on small businesses. We support owners, lenders, advisors, and fiduciaries in navigating complex transactions, whether growth, distress, or exit. Led by entrepreneurs with firsthand operating experience across multiple industries and sectors, Fortis delivers integrated, practical solutions to improve performance, protect value, and drive meaningful outcomes.

HOW WE HELP

Supporting Growth, Transition, and Recovery -- At Every Stage

 

Fortis delivers practical, integrated solutions across three core disciplines, each designed to help small businesses move forward with clarity, confidence, and measurable results.

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Whether scaling operations, stabilizing performance, or winding down strategically, our hands-on approach adapts to what the moment demands.

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For owners preparing to grow, raise capital, or exit, Fortis provides financial strategy, capital advisory, and valuation support to drive informed decisions and deal readiness.

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When financial pressure builds or performance breaks down, Fortis brings operational and asset clarity with turnaround strategies to stabilize the business and protect long-term value.

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For distressed assets, excess inventory, or full business wind-downs, Fortis delivers retail liquidation, asset monetization, and exit planning with speed and precision.

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SERVICES DESIGNED BY ENTREPRENEURS FOR ENTREPRENEURS

Real-world solutions tailored for small businesses -- by those who have actually run them.

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At Fortis, we understand the pressure points, pivot moments, and opportunities that define small business. Our team of seasoned entrepreneurs delivers a comprehensive suite of financial, operational, and monetization services -- tailored to owners, lenders, fiduciaries, and advisors navigating growth, transition, or recovery.

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Whether needing a precise solutions or full-cycle support, Fortis provides accessible expertise, grounded execution, and results that matter.

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Innovative, Integrated Solutions

Blending financial, operational, and strategic tools to unlock value and reduce risk, especially when timing and execution are critical.

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Hands-On, Owner-Level Engagement

We act like co-owners, not consultants, moving quickly, solving problems decisively, and applying strategies we would use on our own businesses.

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Lifecycle Support from Start to Exit

From startup through growth, distress, transition, or exit, we support each stage with continuity and strategic clarity.

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Accessible Expertise Without Compromise

We provide high-level advisory and execution, scaled for small business realities -- affordable, responsive, and deeply experienced.

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National Reach, Global Perspective

Serving clients across North America with the capacity to manage international operations and complexities.

OUR LATEST SUCCESS

Real-world outcomes. Executed with urgency, clarity, and measurable impact.

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MCA Impact & Turnaround Plan

Multi-Location Uniform Apparel Retailer

Faced with mounting MCA debt and cash pressure, Fortis stabilized operations, accelerated collections, and enabled a successful employee-led turnaround after the owner's departure.

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Chief Restructuring Officer

Sporting Goods and Cheer Apparel Distributor

Appointed as Chief Restructuring Officer, Fortis led 13-week cash flow modeling, managed court reporting, executed a strategic inventory liquidation, and supported legal counsel through the Sub V process.

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Multi-Market Liquidation

Gift & Lifestyle Brands

Retailer

Fortis directed the full-scale wind-down of 13 retail locations, overseeing marketing, markdown cadence, and site-level execution, achieving strong recovery rates and clean landlord exits.

OUR LATEST INSIGHTS

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As Merchant Cash Advance (MCA) agreements face legal reclassification in bankruptcy court, lenders, advisors, and small business owners alike may be standing on shakier ground than they realize. The latest rulings out of the Southern District of New York signal a major shift that could reshape preference risk and capital recovery in distressed situations.

Ben T. Nicholson

Real-world knowledge for business owners, lenders, and advisors navigating what's next.

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MCAs offer fast access to capital, but often exacerbate financial distress. Learn how MCAs work, the risks, and recovery options.

Ben T. Nicholson
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In this edition of The Small Business Show, Jim Fitzpatrick and Ben Nicholson delve into the ins and outs of Merchant Cash Advances (MCAs).

Ben T. Nicholson
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